The Research Method

The research method that I had used is by Interviewing the customers that consume food at Secret Recipe at that time. Below is the questions that I had asked the customers.


Sampling technique that I had use is quota sampling. This sampling method is to ensure various subgroup of a population will be represented on pertinent characteristics to exact extent that the investigator desires. The population that I targeted is all Secret Recipe's consumers whereas the sampling frame used is consumers in Klang Valley Secret Recipe. Next, the sampling unit that used is Jusco,Wangsa Maju Branch-- Primary, Consumer visit on Friday -- Secondary, and i had made the interview at lunch hours (12.00pm - 2pm) -- Tertiary. I had chosen quota sampling as it is low cost and convenient to me. Besides that, it is a way that I can get a more accurate information which come exactly from the customer's mouth. The respondents that I had interview is mostly student and there are also some others that had already work.

I had chosen video recording interview this method to done my research because it is a qualitative business research which address business objective through technique that allow the researcher to have a more detail and elaborate interpretations data and info without depending on the numerical measurement which may cause inaccurate. 

Interview Question:
1) How often do you visit Secret Recipe outlet?
2) How many times have you visit?
3) Everytime you come, is there many people buying food at here? Need to have a long queue to   buy food?
4) Do you think the customer service is good or bad? Food serving speed will take a long time or fast?
5) Do you think the environment of Secret Recipe is good and relax? Is there a need to set a wifi  service at here?  
6) If you are given a chance to add a new flavor cake, what flavor would u suggest? 
7) If all the price of cake or food had been rise by RM1, will you still willing to buy and consume it?